At Daughters of South, our commitment to ethical practices is at the core of everything we do. We believe that fashion can be a force for positive change, and we strive to create a brand that values people, the planet, and the communities we touch.

Crafted with Love and Respect

Every garment we create is a labor of love, carefully crafted by skilled artisans. We collaborate closely with local artisans in India honoring their traditional craftsmanship and supporting their communities. By choosing Daughters of South, you not only get beautifully designed pieces but also contribute to sustaining and empowering these talented artisans.

Sustainable Materials

We are passionate about sustainability. We prioritize the use of eco-friendly materials and processes throughout our production. Fabrics are sourced locally; we carefully select materials that have minimal impact on the environment. By opting for sustainable materials, we aim to reduce our carbon footprint and promote a healthier planet for future generations.

Recyclable / Reusable Materials

We are committed to eliminating single-use plastic from our packaging. You won't find any plastic bags, bubble wrap, or unnecessary plastic inserts in our parcels. Our  packaging materials are recyclable and reusable, such as cotton tote bags, compostable mailers and pretty postcards. 

Preserving Cultural Heritage

We take pride in preserving the cultural heritage of  India. Our brand embraces traditional textile printing techniques such as block printing, ajrakh, and handloom weaving. By incorporating these timeless techniques into our designs, we not only create unique and authentic garments but also contribute to the preservation and celebration of the rich cultural heritage of India.

Size-Inclusive and Made-to-Order

We celebrate diversity and inclusivity by offering size-inclusive options and made-to-order garments, ensuring that every woman, regardless of her body shape or size, can find her perfect fit and feel confident in our creations. By adopting a made-to-order approach, we minimize waste and ensure that each piece is created with intention and purpose.

Fair Trade Practices

We are committed to fair trade practices and promoting a fair and equitable fashion industry. We prioritize fair wages and safe working conditions for our artisans and partners, fostering an environment of respect and collaboration. By championing fair trade, we strive to create a positive impact on the lives of the people who make our garments.

Transparency and Accountability

We believe in transparency and accountability. We provide full disclosure about our supply chain and production processes, ensuring that our customers have the knowledge and confidence in their ethical choices. We continuously work towards improving our practices, regularly assessing our impact and seeking ways to minimize any negative effects on people and the environment.