Our Story

Who Are We

Welcome to Daughters of South, where fashion and fun collide in a burst of vibrant energy! We're a brand born from the creative minds of a spirited mother-daughter duo, ready to sprinkle some joy and excitement into your wardrobe. The name was inspired by our roots in Kerala and is our way of paying tribute to the beautiful heritage and to the women who have inspired us.

Imagine stepping into a world where self-expression knows no boundaries. That's the essence of Daughters of South. We believe that fashion should be a celebration of individuality, a playground for your imagination, and a form of pure self-love.

What We Do

At Daughters of South, we're all about embracing traditions with a twist. Our collection showcases the fusion of timeless craftsmanship with playful, contemporary styles. Think hand-block prints bursting with life, whimsical ruffles dancing in the breeze, and silhouettes that invite you to twirl with joy.

Crafted with love and an unwavering commitment to sustainability, our pieces are handmade locally, with locally sourced fabrics from ethical vendors. Each garment we create carries a piece of our vibrant culture, preserving traditional techniques that have stood the test of time.

But it's not just about the clothes; it's about the community we're building. We're a tribe of women who support, uplift, and cheer each other on. When you join Daughters of South, you're not just adding fabulous pieces to your wardrobe – you're becoming part of a vibrant sisterhood that celebrate diversity and spreads good vibes wherever we go.

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We're all about breaking fashion rules and embracing our individual quirks. Mix prints, rock bold colors, and dare to be different! Whether you're twirling in our flowy dresses or strutting your stuff in our statement tops, our aim is to put a smile on your face and a skip in your step.

So, let your imagination run wild, experiment fearlessly, and dance like nobody's watching. We are here to be your partner in crime as you embark on a fashion journey filled with laughter, self-expression, and pure joy.

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